Innovating experiences with service design | Smaply podcast

Journey mapping in NGOs

Episode Summary

NGOs have experience management in their DNA: the primary goal of both NGOs and experience designers is to make the world a better place. Journey mapping as a tool can support them in reaching this goal in a more structured way. Supporting people in need like children, elderly people, people with disabilities, people in economically poor regions, but also animal welfare, nature, and sustainability. The list of NGO types is a long one. However in this session, we take one component that unites many NGOs: they depend on a very limited budget and, hence, heavily rely on people who engage themselves voluntarily, without receiving any salary or any other extrinsic motivators. Without these volunteers, the organizations would hardly be able to have the impact they strive for. In this session we cover: - The relevance of journey mapping in volunteer management  - Volunteer experience questions to solve in NGOs  - How to create a journey map for volunteer management  - Common challenges of introducing journey mapping to NGOs

Episode Notes

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